Gucci

Gucci launched its first women’s fragrance, Gucci No. 1, in 1974, a rich floral scent that reflected the brand’s luxurious and timeless style. As a fashion house known for glamour and Italian sophistication, Gucci brought the same elegance to its perfumes. In the following decades, it released several notable scents, including Gucci Rush in 1999, known for its bold, futuristic vibe, and Gucci by Gucci in 2007, a modern chypre. The Gucci Guilty line, launched in 2010, introduced a more daring, youthful edge, while the Flora collection offered a softer, romantic take. Under creative director Alessandro Michele, Gucci fragrances embraced a more artistic and expressive identity, blending vintage charm with modern eccentricity.