Yves Saint Laurent

Yves Saint Laurent, the iconic French fashion house founded in 1961, quickly established itself as a groundbreaking force in women’s fashion and beauty. In 1964, the brand introduced its first fragrance for women, Y, a sophisticated floral-aldehyde scent that captured the spirit of modern femininity. This launch marked the beginning of YSL’s deep connection to the world of women’s fragrance. In 1977, the house released Opium, a bold and controversial oriental perfume that became a global sensation. With its rich, spicy notes and provocative name, Opium redefined the boundaries of women’s scent and solidified YSL’s place in perfume history. Over the years, Yves Saint Laurent continued to innovate with releases like Paris in 1983, a romantic floral tribute to the city of love, and the 2000s introduction of modern classics such as Elle and Manifesto. In 2012, the launch of Black Opium brought a new edge to the brand’s perfume legacy, blending coffee notes with vanilla and white flowers, appealing to a new generation of women. YSL’s fragrance line for women reflects the house’s ethos: empowering, daring, and endlessly chic.