Byredo

Byredo was founded in 2006 in Stockholm by Ben Gorham, a Swedish-Indian entrepreneur with a background in art and design. Despite having no formal training in perfumery, Gorham collaborated with renowned perfumers to bring his vision to life—creating scents that draw on personal memories, emotions, and cultural influences. Byredo quickly gained a cult following for its minimalist aesthetic, high-quality ingredients, and unique, story-driven fragrances like Gypsy Water, Bal d’Afrique, and Blanche. The brand expanded into candles, body products, and makeup, maintaining its modern, artistic identity. Today, Byredo is a leading name in niche luxury fragrance, celebrated for its creativity and contemporary edge.