Prada

Prada, the iconic Italian luxury fashion house, was founded in 1913 by Mario Prada in Milan, originally specializing in fine leather goods. Over the decades, the brand evolved into a global symbol of high fashion and innovation under the creative direction of Miuccia Prada. Prada entered the world of fragrance in 2004 with the launch of Prada Eau de Parfum, a rich amber scent that reflected the brand’s intellectual and sophisticated style. This was followed by a range of successful releases, including the Infusion series, known for its minimalist elegance, and Luna Rossa for men, inspired by the world of competitive sailing. In 2021, Prada launched Paradoxe, a modern floral fragrance marking a new era for the brand’s scent identity. Today, Prada perfumes are celebrated for their refined craftsmanship, innovative blends, and sleek, modern aesthetic.