Acqua Di Parma

Acqua di Parma was established in 1916 in the Italian city of Parma by Baron Carlo Magnani. Its debut fragrance, Colonia, was created as a fresh, elegant citrus scent that broke away from the heavier, more intense perfumes popular at the time. Initially intended for men, Colonia’s light, refined character quickly gained a following among both men and women, especially among European aristocrats and Hollywood icons like Cary Grant and Audrey Hepburn during the 1930s to 1950s. The brand experienced a decline in the mid-20th century but was successfully revived in the 1990s by a group of Italian entrepreneurs who respected its artisanal roots. In 2001, Acqua di Parma was acquired by LVMH, which helped expand its global reach while maintaining its focus on high-quality ingredients and timeless Italian sophistication. Today, the brand is celebrated for its luxurious fragrances, grooming products, and lifestyle offerings that embody classic Italian elegance.