Juicy Couture

Juicy Couture, originally a fashion brand founded in Los Angeles in 1997, became known for its glamorous, playful style—especially its iconic velour tracksuits. The brand entered the fragrance world in 2006 with the launch of Juicy Couture Eau de Parfum, a bold, fruity floral scent that captured the youthful, fun-loving spirit of the brand. It was a hit and led to the creation of several popular follow-ups, including Viva La Juicy in 2008, which became the brand’s signature scent. With its whimsical packaging and sweet, flirty scent profiles, Juicy Couture fragrances became favorites among younger audiences and continue to be popular in the celebrity and designer fragrance space.