Hugo Boss

Hugo Boss entered the men’s fragrance world in 1985 with the launch of Boss Number One, a bold aromatic scent that marked the brand’s move from fashion into grooming. Known for its sharp, tailored style, Hugo Boss translated that same sense of confidence and sophistication into its colognes. The 1990s and 2000s saw major hits like Boss Bottled in 1998, a warm, woody-spicy scent that became a modern classic, and Hugo in 1995, which introduced a fresher, more youthful energy. Today, Hugo Boss offers a wide range of men’s fragrances, balancing timeless masculinity with contemporary appeal.