Guy Laroche

Guy Laroche, a French fashion designer, founded his namesake brand in 1957, known for elegant and accessible haute couture. The brand entered the fragrance world in 1966 with the launch of Fidji, its first women’s perfume, inspired by exotic islands and femininity. In 1982, Guy Laroche released Drakkar Noir, a bold, aromatic fougère that became a massive success and a defining scent of the 1980s. Its masculine, powerful profile made it a staple in men’s grooming and helped cement the brand’s place in fragrance history. Today, Guy Laroche is best known for Drakkar Noir and its lasting impact on men’s cologne.